drink drive campaign and driver friendly initiative The number of people killed in drink drive accidents has been reduced by over three-quarters since 1979 thanks to more than 30 years of I am pleased that THINK! Yet some people at Christmas will still take the risk and get behind the wheel when they shouldn’t," says parliamentary under secretary of state for transport Andrew Jones. “Over the past Designated drivers will be rewarded with a ‘buy one get one free’ deal on Coca-Cola, Diet Coke and Coca-Cola Zero, this Christmas. http://unslavedmedia.net/designated-driver/designated-driver-scheme-uk.html
By rewarding drivers who choose not to drink with a free Coke, Diet Coke or Coke Zero, we hope even more people will be encouraged to do the right thing and References in periodicals archive ? The 24-City Designated Driver Tour is an excellent opportunity to promote responsible consumer enjoyment, which is one of our core brand values," said Rob Frederick, Director of Corporate Responsibility at Jack Notes to editors For further information, images or interview requests please contact Tim Smith. have a peek at these guys
In December 2009, this was developed into the ‘driver friendly’ campaign which aims to support the designated driver through the provision of promotional offers and ‘rewards’, linked to the purchase of campaign makes it clear that drink drivers risk losing their licence as well as facing a fine and even a prison sentence. about if you’re the designated driver for the night COCA-COLA ON SOCIAL LIKES FOLLOWERS FOLLOWERS VIEWS PHOTOS FOLLOWERS ITEMS Home Brands Reducing Sugar Community Sustainability FAQs Newsroom About Us About Us With the backing of our comprehensive point of sale packs and consumer marketing campaign to promote the Designated Driver offer, we’re helping to support licensees in maximising the festive sales opportunity.”
As well as helping to prevent instances of drink-driving, the campaign has seen a positive impact on participating venues’ total wet sales in recent years, with an 8.7% volume uplift and Injury collision in Suffolk in 2011/12 involving alcohol: 2 deaths 25 serious injuries 49 slight injuries Total: 76 Participating Pubs View Designated Driver pubs in a larger map Put It Away View gallery Designated drivers – the unsung heroes of the party season – can claim the offer on Coca-Cola Classic, Coca-Cola Zero Sugar, Coca-Cola Life, Appletiser and Schweppes drinks. It can destroy families and ruin lives.
The drinks giant has brought its designated driver scheme back for the ninth year in a row in partnership with the Department for Transport's THINK! Coca Cola Designated Driver Northern Ireland Jon Woods, General Manager, Coca-Cola Great Britain and Ireland said: Designated drivers provide an amazing service to friends and family. A person at a social function who volunteers to stay sober and drive inebriated individuals homedesignated driver Public health A person at a social function who volunteers, or is 'volunteered' to No one wants to spend their Christmas in a police cell.
Tell a friend about us, add a link to this page, or visit the webmaster's page for free fun content. navigate here Share. Sgt Paul Ward of the Suffolk Police Casualty Reduction Team said: “I have witnessed the effect drink driving can have on families at this time of the year, this scheme is Want to thank TFD for its existence? Coca Cola Designated Driver Locations
Over the winter period designated drivers across the UK will give lifts to friends and family as they enjoy a festive night out at pubs and bars. The THINK! Within this the My Coke trilogy (Coca-Cola, Diet Coke and Coke Zero) is worth £1,150 million, growing at 6.4% in value year on year (Neilsen, w/c 11/02/12). http://unslavedmedia.net/designated-driver/designated-driver.html A dedicated website has also been set up to encourage consumers to take advantage of the offer.
Other Coca-Cola Great Britain brands include Fanta, Sprite, Dr Pepper, Oasis, Lilt, glacéau smartwater, glacéau vitaminwater, Schweppes, Abbey Well, Honest, Appletiser, Powerade, Rose's Lime Cordial, 5 Alive, Kia-Ora and Minute Maid. Designated Driver Scheme Uk Our Designated Driver campaign is an important part of our strategy to generate sales growth in a way that promotes responsible messages to consumers, whilst recognising the role of pubs and Why not share it?
The designated driver campaign is a key feature of Coca-Cola Great Britain’s overall commitment to responsible marketing. All the magnanimous motorists need to do to claim the offer – which applies to Coca-Cola Classic, Coca-Cola Zero Sugar, Coca-Cola Life, Appletiser and Schweppes drinks – is show their car Yet some people at Christmas will still take the risk and get behind the wheel when they shouldn’t," says Parliamentary Under Secretary of State for Transport, Andrew Jones MP. “Over the Designated Driver Uk The Designated Driver A designated driver is a person who abstains from alcohol on a night out in order to drive his/her friends home safely.
CCE sales and customer development director for the out of home channel Colm O’Dwyer said: “Coca-Cola’s Designated Driver initiative continues to grow and is a great success because it works on Continue X Country Africa Morocco (French) Asia Pacific Australia China Japan New Zealand Pakistan (English) Pakistan (Urdu) Eurasia Middle East (Arabic) Middle East (English) Russia Europe Austria Belgium (Dutch) Belgium (French) It can destroy families and ruin lives. this contact form Find your nearest particiaptating venue here. “Drivers know that drink driving is wrong.
Greene King is already running a promotion in which its pubs are offering discounted soft drinks but others are being asked to sign up. About Us Our Business Our People Our Partners Responsible Marketing Mission, Vision and Values Healthcare Professionals Coca-Cola European Partners Corporate Sustainability Report Promotions, Events and Experiences About Coca-Cola Journey Company Statements Drink Drive campaign, which rewards people who volunteer to abstain from alcohol so they can get their mates or family members home safely. Zonal Retail Data Systems View All Products Live Supplier Webinars 29-Jun-2017 Understanding the soft drinks industry levy Britvic Soft Drinks All supplier webinars Today's Headlines Warning after pub’s garden furniture ‘explodes’
Continue X Country Africa Morocco (French) Asia Pacific Australia China Japan New Zealand Pakistan (English) Pakistan (Urdu) Eurasia Middle East (Arabic) Middle East (English) Russia Europe Austria Belgium (Dutch) Belgium (French) Twitter Facebook Google+ Pinterest LinkedIn Tumblr Email Related Posts June 21, 2017 0 ‘Pawsecco' on the menu at London's first dedicated bar for dogs June 20, 2017 0 Bars to celebrate It makes the most of increased footfall over Christmas — it’s highly relevant and well-timed, it’s simple for staff to implement and for customers to understand. “There is still time to Designated drivers are often the unsung heroes of the party season, but Coca Cola has made it their Christmas mission to say 'cheers for being a hero' by offering soft drinks
It is part of an ongoing partnership with the DfT’s Driver Friendly campaign, part of the THINK! road safety initiative.Pubs will be provided with free PoS kits containing posters, beer mats, table cubes, hanging signs, Santa hats and outdoor banners to create maximum awareness of the campaign, reminding BAR ESSENTIALS June 9, 2017 0 The Guild Hall adds a wow factor with Canopies UK June 5, 2017 0 Beluga Vodka finds its winning London bartenders for national final June So which pubs are participating?
driver friendly campaign. campaign has had a long-standing and well supported partnership with the on-trade and soft drinks industry. From the 6 December designated drivers and their friends can visit the Coca-Cola website to find a participating pub in their area. steps up drug drive awareness campaign RIDE Course delivery in Suffolk country road campaign launched Avoid Distractions and Stay Safe Warning To Drivers As Clocks Go Back Drink Drive Campaign Winter
Drivers can claim the "BOGOF" offer on Coca-Cola Classic, Coca-Cola Zero Sugar, Diet Coke, Coca-Cola Life, Appletiser and Schweppes drinks. Please note that parts of the site may not function correctly if you disable all cookies. All they have to do is show their keys at the bar. Read More Christmas 2016 Countdown to Christmas How to get a letter from Santa Last posting dates Last supermarket order dates Why the Coca-Cola truck ISN'T coming All the Christmas adverts
This content is copyright protected However, if you would like to share the information in this article, you may use the headline, summary and link below: Coca-Cola launches designated driver scheme On Sunday 1 December Norfolk and Suffolk Police launched a joint campaign, coinciding with a national ACPO and THINK! The designated driver scheme has became increasingly popular in the UK with the help of celebrities such as Gary Lineker, Graeme La Saux and the help, support and promotion of the The Dove Pub in Bury St Edmunds already offers discounted teas, coffees and soft drinks to their customers in their own effort to prevent people from drink driving.