What you were doing What went wrong Send Services and information Benefits Births, deaths, marriages and care Business and self-employed Childcare and parenting Citizenship and living in the UK Crime, justice More than two-thirds (67%) of those surveyed said having a big night out made it harder to prepare for Christmas. 36% claimedthey could not face cooking for friends and family and A dedicated website has also been set up to encourage consumers to take advantage of the offer. Coca-Cola are rewarding consumers who are tasked with driving to the pub over the Christmas and New Year period with a buy one get one free offer across select soft drinks. http://unslavedmedia.net/designated-driver/designated-driver-campaign.html
The campaign provides a positive reason to not drink that second drink if you’re driving – because something even better is happening tomorrow. To mark our annual Designated Driver campaign this Christmas, where we offer drivers a free second soft drink on Coca-Cola, Schweppes or Appletiser, we look back at the history of the tweet this "The aim was to use mass communication to rapidly change social norms, making dangerous drink-driving socially unacceptable.”Knowing that public service announcements were having a limited effect, the Initiative to reward responsible drivers.
It’s our way of saying thanks to the unsung heroes of the Christmas party season. Christmas is also extremely important for the British pub industry which experiences some of its busiest times during the festive period. Stephen Hammond, Road Safety Minister, said: Our THINK! Coca Cola Designated Driver Locations road safety campaign.
road safety (@THINKgovuk) November 24, 2016 Unforgettable campaigns Some of the most moving and memorable Designated Driver campaigns have come out of the UK. Continue X Country Africa Morocco (French) Asia Pacific Australia China Japan New Zealand Pakistan (English) Pakistan (Urdu) Eurasia Middle East (Arabic) Middle East (English) Russia Europe Austria Belgium (Dutch) Belgium (French) Christmas and New Year period is a time where people often visit their local pubs to spend time with friends and families. http://www.coca-cola.co.uk/stories/who-were-the-first-designated-drivers-exploring-30-years-of-heroes No one wants to spend their christmas in a police cell.
Subscribe Related stories Stanislas Magniant Coca-Cola completes Western European 'Journey' Ted Ryan Video: Modern pop artist Pakpoom Silaphan reimagines Coca-Cola iconography Journey Staff Behind the scenes of the Capital Jingle Bell Designated Driver Free Drinks Uk Continue X Country Africa Morocco (French) Asia Pacific Australia China Japan New Zealand Pakistan (English) Pakistan (Urdu) Eurasia Middle East (Arabic) Middle East (English) Russia Europe Austria Belgium (Dutch) Belgium (French) Coca-Cola: offers designated drivers 2-for-1 soft drinks at participating bars The soft drinks giant has published the findings as it gears up for its annual Designated Driver campaign, run in partnership Driver Friendly campaign rewards designated drivers with exclusive offers and free soft drinks.
Don't accept a lift from a driver you know has drunk alcohol WATCH: More from Think! useful source We are delighted that Coca-Cola is leading the way with this great initiative which will help to improve road safety over the festive season.” Artem Kravchenko, landlord at Greene King pub, Designated Driver Coca Cola The best way for drivers to keep themselves and other road users safe is simple: don’t drink and drive.” Find out the 30-year history behind the 'Designated Driver' campaign. Coca Cola Designated Driver 2016 In December 2009, this was developed into the ‘driver friendly’ campaign which aims to support the designated driver through the provision of promotional offers and ‘rewards’, linked to the purchase of
Offering them free drinks means we can make them feel at home even when they’re not having an alcoholic drink.” Topics: Coca-Cola, holidays, philanthropy, soft drinks Tweet related #PolishGirl: absolute Instagram Designated drivers will be rewarded with a ‘buy one get one free’ deal on Coca-Cola, Diet Coke and Coca-Cola Zero, this Christmas. These were subtle but powerful. Check This Out Mike Penning said: The number of drink drive deaths has fallen by more than 75% since 1979, but drink driving is still devastating lives with around 250 people killed in collisions
However it is not possible to say how much alcohol you can drink and stay below the limit. Designated Driver Rules A second drink doubles your chances of being in a fatal collision and missing out on all of it. Jon Woods, General Manager, Coca-Cola Great Britain and Ireland said: Designated drivers provide an amazing service to friends and family.
Resource Centre THINK! In 1988, traffic accidents were the leading cause of death among 15-24 year olds in the USA. Help and Information About us Contact us Register Subscription information Renew subscription Email sign up Advertise FAQs Accessibility Editorial complaints Site hubs Brands Agencies Media Campaign Jobs International Campaign US Campaign Coca Cola Designated Driver Northern Ireland christmas drink drive campaign.
Yet some people at Christmas will still take the risk and get behind the wheel when they shouldn’t," says Parliamentary Under Secretary of State for Transport, Andrew Jones MP. “Over the Use our map to find your nearest participating venue: cocacola.co.uk/designateddriver It’s our way of saying cheers for being hero! Shop THINK! this contact form Designated drivers provide a fantastic service by helping their friends and family get home safely at the end of a night out.
Don't offer an alcoholic drink to someone you know is planning to drive Even if you're not driving, you can help reduce the number of people who are killed and injured Marketing, Social Media Oct 23, 2015 Packaging components for Coke’s PlantBottle to be made of CO2 with Liquid Light’s technology Sustainability, Technology Jul 31, 2015 Two packaging advancements for Coca-Cola: new It’s a period where we get together with family and friends to share festive moments. This year to reflect our full choice of soft drinks, and to encourage more consumers to try the Designated Driver offer, we have extended the range of products on offer to
My message is clear: don’t drink and drive. Leendert Den Hollander is Vice President & General Manager at Coca Cola Enterprises. But with 26,000 people dying from alcohol-related car accidents each year in the USA, something extra was needed. Coca-Cola plays a unique role for many households during the festive period.
drink drive campaign runs from 1 December 2011 to 1 January 2012. Pubs are at the very heart of the local community and this campaign allows us to support them to encourage responsible drinking and also helps them to increase sales. The scheme will run for three weeks December 10–31 and is part of an ongoing partnership with the Department for Transport’s (DfT’s) Driver Friendly campaign, part of the THINK! Now in its 5th year the nationwide designated driver campaign will reward drivers who choose not to drink alcohol with a ‘buy one, get one free’ offer on Coca-Cola, Diet Coke
If you wish to disable them, please take a look at our Cookies Policy. Christmas drink drive campaign will include radio advertising, posters in pub washrooms, online search activity and targeted Facebook advertising to remind drivers of the personal consequences of a drink drive conviction. Please note that parts of the site may not function correctly if you disable all cookies. Coca-Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment.
But where did it come from? Related Items History Community Culture Designated Driver Christmas Promotions Coca-Cola GB Drinks Related links ParkLives shines on a sunny Lord Mayor’s Show in Birmingham Muhtar Kent reflects on his Coca-Cola journey Image Courtesy: Portland Communications Road Safety Minister Mike Penning said, “Last year 380 people were killed in accidents where the driver was over the limit. That is why our message is